What has lockdown meant for family pets?
For the family dog, it has largely meant more and longer walks. Our Loopers are reporting that on average, their dog walks are 15 minutes longer than prior to lockdown. For the family cat, the difference is less freedom. Their favourite spot on the couch now seems to be occupied in the day and these humans don’t seem to go to do their work.
For pet owners, ensuring that they get (the right) pet food has given many added stress. They don’t want to travel to multiple supermarkets to find their brand of choice. Leaving many to explore alternatives – trying new brands in store or venturing online for one-off orders or plans. Therefore, there has never been a more important time to speak with pet owners.
At get in The Loop, we utilise the power of everyday people to get your messages and product out via their natural networks, friends, family, and fellow pet owners.
Harnessing the power of authentic word of mouth, using our 45,000 strong consumer base to find the right audience for you, ultimately reaching and connecting with the right people, with real recommendations and/or sample and regular size products.