Loopers in Lockdown – Changes in Consumer Behaviour & Habits

During lockdown households are adjusting and adapting, creating new routines and habits and finding new ways to communicate. Read on for some insights into consumer habits and behaviour changes during lockdown.

We’ve had a month in lockdown and households are adjusting and adapting, creating new routines and habits, using new communication technology and engaging locally, and within their community, like never before.

Research shows it only takes 66 days to form a habit so many of these new positive habits and communication channels, for many, will be here to stay.

So, how can brands harness these new habits and ensure they are communicating and marketing to their target consumers in the most engaging way.

We asked our base of 45,000 Loopers what content they want to see from brands at the moment:

  • To create positive content 62%
  • To share how brands are supporting their staff and customers 60%
  • To provide a sense of continuity and normality 50%
  • To provide suggestions and tips 48%

We are also hearing of a surge in community and local support and communication from the formation of new street Whatsapp groups, local baby support groups on Zoom, recipes, and cooking tips shared via Facebook, to scheduled fitness classes from the local dance teacher.

Over 90% are using Whatsapp more than ever, doubling the number of groups and 60% are using Zoom for the very first time.

We know how important it is for brands to still be at the forefront of consumer’s minds, so we have developed 4 new ways to spread the word (see table above) and hand out samples and encourage trial with your target audience. Helping you cut through the noise and build loyalty.

At get in The Loop, we harness the trusted word of mouth of peers, neighbours, and family – getting your product to the heart of the community.

It would be great to run you through our new campaign methods if you are free for a quick call or Zoom chat? We can provide word of mouth and sampling solutions bespoke to your brand and target audience.