Your washing machine has broken down and you need a new one. Do you want to know where Kim Kardashian bought hers? No, you want the recommendation of someone you trust.
We now have multiple sources of information at our fingertips but we still primarily turn to friends and family when it comes to recommendations and advice. And this becomes more important at different stages in our lives. As we start to navigate through new worlds – first home, becomning a parent, moving to a new area. It’s what your consumers really like about a product not what brands tell them they like about it that has resonance and empathy with fellow consumers.
We create campaigns around your product using fconsumers, real, authentic voices, getting it into the hands, minds and conversatitons of your target audiences on line and out and about (school gates, community groups, sport clubs etc.).
We start with our ever growing base of 45,000 individuals and community groups across the UK, using them to spread authentic, honest conversations and content about your brand. It’s real, it’s trusted and it’s word of mouth in action.