Your washing machine has broken down and you need a new one. Do you want to know where Kim Kardashian bought hers? No, you want the recommendation of someone you trust.
We now have multiple sources of information at our fingertips but we still primarily turn to friends and family when it comes to recommendations and advice. And this becomes more important at different stages in our lives. As we start to navigate through new worlds – first home, becomning a parent, moving to a new area. It’s what your consumers really like about a product not what brands tell them they like about it that has resonance and empathy with fellow consumers.
We create campaigns around your product using fconsumers, real, authentic voices, getting it into the hands, minds and conversatitons of your target audiences on line and out and about (school gates, community groups, sport clubs etc.).
We start with our ever growing base of 45,000 individuals and community groups across the UK, using them to spread authentic, honest conversations and content about your brand. It’s real, it’s trusted and it’s word of mouth in action.
3 Simple Steps:
Loopers look to see if we have a project that’s right for them. Once they have answered a few questions about their connections and to see if they are right for this project they are chosen to take part.
Once chosen we’ll get in touch and send them some lovely loot from your brand(s). Getting them excited about you and proving them with all they need to spread the word.
Here’s where the Loopers start telling others about your product. Passing on their first hand experience where it feels natural for them - with their colleagues at work, with parents at the school gates or friends at a social activity.