How To Get Consumers To Buy New Products


We are thrilled to be part of this year’s The Grocer’s New Product Awards as both a judge and as a sponsor.

As part of that, we have created a white paper with The Grocer, based on robust consumer research, highlighting how consumers think when it comes to trying and purchasing new products – what persuades them and what puts them off from Facebook Ads, reviews to friends and family.

We have focussed on four key sectors: FMCG, Beauty, Baby, and Pets.

Would you like a copy? If so, please get in touch and we can send the paper directly to you. Alternatively, you can download it direct from The Grocer.