Family Research Trends – Pets During Lockdown

What has lockdown meant for family pets?

For the family dog, it has largely meant more and longer walks.  Our Loopers are reporting that on average, their dog walks are 15 minutes longer than prior to lockdown. For the family cat, the difference is less freedom. Their favourite spot on the couch now seems to be occupied in the day and these humans don’t seem to go to do their work.

For pet owners, ensuring that they get (the right) pet food has given many added stress. They don’t want to travel to multiple supermarkets to find their brand of choice. Leaving many to explore alternatives – trying new brands in store or venturing online for one-off orders or plans. Therefore, there has never been a more important time to speak with pet owners.

At get in The Loop, we utilise the power of everyday people to get your messages and product out via their natural networks, friends, family, and fellow pet owners.

Harnessing the power of authentic word of mouth, using our 45,000 strong consumer base to find the right audience for you, ultimately reaching and connecting with the right people, with real recommendations and/or sample and regular size products.

Why not get in touch with us today to find out what insights we can reveal for you?

 

How Your Audience Is Communicating During Lockdown, March 2020

Adapting Friends & Family Communications

So in these unusual and unprecedented times, we wanted to know how households were adapting, communicating and making purchase decisions. So we connected with our large base of Loopers to see what changes were afoot.

1. Communities coming together even more

The local ‘out and about’ groups matter and are adapting online. Where before people may have moaned about getting up early for the gym or they didn’t have time to go to their class, they now crave their group connections. Overall 20% of group leaders, whether baby sensory classes, local fitness groups or book clubs are making even more of an effort to run activities via Zoom or set up Facebook groups to keep connecting with their members.

2. ‘Personal Social’ is really important

It’s probably obvious that people at this time are turning online but it’s the using social tools to connect at a more personal and closed level that is increasing even more. There are creating more Whatsapp groups, having more Facetimes, Zoom chats and friends and family Houseparty games. They are sharing YouTube videos, recipes on Instagram and words of encouragement via their new WhatsApp groups to their inner and friendship circles.

3. Communicating with Friends and Family more than they ever have

It’s not just how people are adapting their connections but the frequency of those connections that’s changed. Many people are valuing their chats with their nearest and dearest and speaking and videoing them more than ever (3 times more per day). Also, they are reaching out to past friends, rekindling old friendship groups and having deeper and more meaningful conversations.

4. Trust is key

People are telling us that with so many different communication channels, noise and news that they are asking for more guidance and recommendations from their inner circles. From what to buy, the best activities to do, recipes to make and top tips for films and books.

Overall, households and communities are adapting, learning and creating new routines that may be here for the long term but they also can’t wait to get back out and even the 9 am netball game is something they crave.

Please do get in touch if we can help you spread the word about your brand, products or current activities to your key audience.

Sharing Summer Tips with Friends

We asked our 45,000 Loopers about summertime inspiration and the most talked about products they share and recommend with friends and family. During the course of our research, we found that there were two hot topics of conversation.

Our research reveals two hot topics

1. BBQ and summer dining inspiration

A flicker of sunshine and we are out  – many of us look to try new foods and drink in the summer months and are looking for the tastiest recommendations.

So what is on the list and what will people be sharing and asking for in 2020:

  • Veggie or vegan meat alternatives for the bbq
  • Sauces to dip or marinade
  • Refreshing summer drinks
  • New recipes  – inspired by different cultures and countries
  • Healthy food and drink – so not to blow their syn allowance

2. Holidays and days out

Many of us ask for assurance or guidance as to what to take with us on days out or on holiday with the family. We want to ensure we maximise fun and ward of any hassle.  So what’s the most asked for recommendations:

  • Sun cream that will ensure a full day outdoors
  • The must-have books to read on the beach or on the way to a  destination
  • Where to eat, either high end or budget funThe handiest outdoor snacks for those long walks or picnics
  • Beauty essentials from the best hair care to the most reliable deodorant

It’s not just the ‘what’ but the ‘where and when’ people are most likely to share recommendations and trial new products this summer.

These are the top 3 summer sharing occasions

  1. At bbq’s with friends and family
  2. At local summer events e.g. local fair
  3. Via their sporting or community groups e.g. football doo or walking group

So if you’d like to get in on every day recommending and sharing of your products via your target market this summer we can get you there. We are always happy to provide ideas and inspiration, from drink sampling to experiential marketing, we can help so please do get in touch.