Blog

The return of the shopping list

We know that the shopping routine for many has changed in the last 3 months. But more importantly, how will these adaptations impact shopping behaviour going forward? Will they stick? Is one big grocery shop back on the long term cards? Online deliveries –  The recent pandemic has prompted many to order groceries online who […]

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5 Post-Lockdown Marketing Trends

As lockdown restriction ease we are seeing the overused ‘new normal’ appear more and more.  A new normal that brings with it new behaviours, new routines that provide numerous marketing opportunities for brands, offering ways to step in and help. Here are a handful of lockdown easing trends that are begging for brands to support. […]

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Spreading the Word in the ‘New Normal’

How are people keeping in touch It’s been an interesting 6 weeks in the world of word of mouth and sampling, our 45,000 strong base of Loopers have said they are now more connected with friends and family than they have ever been before! So how have people been keeping in touch – what new […]

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Pets in Lockdown

What has lockdown meant for family pets? For the family dog, it has largely meant more and longer walks.  Our Loopers are reporting that on average, their dog walks are 15 minutes longer than prior to lockdown. For the family cat, the difference is less freedom. Their favourite spot on the couch now seems to […]

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Loopers in Lock Down

We’ve had a month in lockdown and households are adjusting and adapting, creating new routines and habits, using new communication technology and engaging locally, and within their community, like never before. Research shows it only takes 66 days to form a habit so many of these new positive habits and communication channels, for many, will […]

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During UK Lockdown Community Is Thriving

In a strange way being disconnected from one another has made us more connected. We have replaced our face to face encounters with Zoom quizzes, Houseparty chats, Skype fitness classes, good old fashioned phone calls and more than enough WhatsApp groups to keep us going! Daily we are hearing and telling stories of good deeds, […]

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How to Harness Word of Mouth Now

We’ve had a month in lockdown and households are adjusting and adapting, creating new routines and habits, using new communication technology and engaging locally, and within their community, like never before. Research shows it only takes 66 days to form a habit so many of these new positive habits and communication channels, for many, will […]

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How Your Audience Is Communicating During Lockdown, March 2020

Adapting Friends & Family Communications So in these unusual and unprecedented times, we wanted to know how households were adapting, communicating and making purchase decisions. So we connected with our large base of Loopers to see what changes were afoot. 1. Communities coming together even more The local ‘out and about’ groups matter and are […]

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When Ads Don’t Work – Harnessing The Power Of Word of Mouth Advertising

We look at why word of mouth and product sampling are the future for brands. What do you think prompts targets to try or buy your products? Your advertising? Possibly not, even if it did cost tens, even hundreds, of thousands of pounds—even big-budget Christmas ads are now failing to strike a chord with the […]

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Sharing Summer tips with Friends

So we asked our 45,000 Loopers about summertime inspiration and the most talked about products they share and recommend with friends and family. The two hot topics are: 1. BBQ and summer dining inspiration A flicker of sunshine and we are out  – many of us look to try new foods and drink in the […]

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